Last December, while visiting my FLGS (friendly local game store), I saw a gravity feed of Star Wars: Destiny Awakenings. Knowing nothing of the game (but being an avid fan of card games and Star Wars), I purchased one of each Awakenings starter and five booster packs. My first legendary was a Millennium Falcon (AW49); it went in a Finn deck – clearly primed for FFG World Championships. After lovingly forcing my wife to play a few games, I realized I needed other people to play this amazing game.
Over the next few months, I helped my FLGS go from selling five packs from their only box of Awakenings to ordering 36 boxes in the first wave of Empire at War. I went from being the only player I knew to hosting a weekly casual play night with an average attendance of 10, and routine events of 12-26 people.
Here are a few tips on how you can become your local product champion and help build your local scene.